Let’s face it, the world has changed. Business has a responsibility to achieve financial profit, but in a shared value environment it’s clear that to thrive, organizations must now consider a broader purpose that respects what matters to all stakeholders and betters the world around us.
By defining a purpose and radiating it across an organization a deeper connection with employees, customers and stakeholders is created, setting the stage for business to thrive.
Trust, authenticity, and responsibility are the buzzwords of today, but behind these is a very real opportunity to change the way organizations motivate and serve their communities.
More than ever, business leaders want to credibly make sure their definition of success as an organization includes how they help customers, employees, and society. Working with these leaders to uncover the heart of an organizations purpose and what’s central to their values, we shape the stories and communications strategies that will amplify outcomes.
Not just how business shows up each day, but why.
Jon Packer is an experienced senior communicator working with business and social leaders for greater business success and towards a better world. As an entrepreneur he founded an award-winning Canadian PR agency with global reach. Seeing a changed role for communications, Jon formed Packer & Co. partnering with select clients to apply media and communications strategies to influence positive business and social impact.
Jon writes and lectures on corporate communications, is a vigorous supporter of the arts and is an active non-profit Board member, most recently with the Impakt Foundation for Social Change.